Muddling through the blogosphere

GoldieBlox vs. Beatie Boys – A digital citizenship lesson in the making


If you (like me) believe that implementation of effective digital citizenship plans at school sites should include opportunities for students to put digital citizenship lessons into practice, then I bet you will share my interest in a recent lawsuit filed by the Beastie Boys against the California company GoldieBlox over the now viral Rube Goldberg style “Princess Machine” video.

I really like Eriq Gardner’s post Beastie Boys, ‘Girls’ Viral Video in Copyright Infringement Fight because he includes the four factors a judge would use in evaluating a case for fair use:

Is that “fair use”? To answer the question, a judge will be looking at the four factors of fair use: the purpose and character of the use, the nature of the copyrighted work, the amount and substantiality of the portion taken and the effect of the use upon the potential market.”

I would love to hear from teachers who plan to share the article and case with their students as a shared read, or, better yet, as an invitation to discuss, debate and follow the case. To add to the messiness of the case, I recommend adding Sylvia Martinez’s post Need an Inspirational Video? How about one of kids making not selling? for raising some thought-provoking questions about the video.

As school sites in my district head into the second year of implementing  digital citizenship curriculum (to meet CIPA e-rate requirements and, more importantly, to ensure that students are “community ready” as well as “college and career ready”), many teachers have shared with me that while they are comfortable initiating conversations and lessons on cyberbullying, digital footprints, and online privacy, they do not feel prepared to move beyond teaching about plagiarism to addressing copyright and fair use. I think the GoldiBlox vs. Beastie Boys case may change their reluctance as they – and their students – follow the case and come to understand that fair use is an argument – on a case-by-case basis.

Thank you to the ever-inspiring Jim Bentley for tweeting me the link to the GoldBlox article. I bet Jim’s 5th grade filmmakers will also be following the case!


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